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🎙 7 - How Brands Should Use NFTs | Overpriced JPEGs with Avery Akkineni, President, VaynerNFT

Valuable NFT frameworks for brands of all sizes

Carly Reilly

Dec 23, 2021

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Avery Akkineni (@avery_akkineni) is President of VaynerNFT, a VaynerX venture-arm from Gary Vaynerchuk. VaynerNFT partners with some of the world's top brands to build market-leading NFT programs. In this interview, Avery covers everything you need to know about how brands of all sizes should be thinking about NFTs at large.

VaynerNFT launched their own NFT project—VeeFriends in early May and since has amassed more than $125 million in sales volume. VaynerNFT has also recently partnered with brand titans such as Pepsi, Coach, Coinbase, and many others to launch their own respective NFT programs.

Brands of all sizes are entering the NFT space in troves. However, many are questioning whether there’s a right or wrong way to approach NFTs? Should you dip a digital toe in or go all-in? Hint: Avery’s perspective is something you won’t want to miss.

As an ex-Googler & previous Head of VaynerMedia APAC, Avery has played a pivotal role in guiding brands from various industries into the uncharted waters of NFTs. We’re so early!

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